PARIS 2024, TIKTOK

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the broadcast is on TV, but the conversation is on TikTok. we knew TikTok would be the home of the Olympics, so it felt almost pointless to say it was (well, and we didn’t want to get into legal battles with NBC and the IOC). we just needed brands to think TikTok-first when they started planning their Olympics marketing campaigns.

i served as the global marketing lead for our external campaign inclusive of sizzle reels, integrated marketing communications (web, social, newsletter, industry relations), and creator partnerships (athletes).

Core sizzle

CREDITS

Creative Director: Noah Cortez
Lead Writer: Noah Cortez
Lead Producer: Jen Pincus
Executive Design Director: Ishaan Mishra
Production: Eastward Films
Global Marketing Leads: Noah Cortez, Chris Liao
Client: TikTok