2024 Olympian Testimonials, TIKTOK

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as marketers, we knew TikTok would serve endless opportunities for brands during the 2024 Olympics. but sometimes the industry is tired of hearing it from advertisers. so, we told the industry why TikTok for the Olympics by letting Olympians themselves speak to the value of the platform.

we partnered with Ilona Maher, Hunter Woodhall, and Tara Davis-Woodhall. i sourced these athletes and negotiated agreements in order to film three separate testimonials speaking to the community, culture, and conversation on TikTok during the Olympics. i traveled to San Diego and Fayetteville, Arkansas to film these athletes on-site.

also, given that this was a B2B marketing campaign, i want to note that we were working on this in July 2023. it wasn’t a guarantee that these athletes would make it to Paris, but we placed a bet on them and it paid off — all three made the Olympics and earned medals (two being gold)!

Ilona Maher

Hunter Woodhall

Tara davis-woodhall

CREDITS

Creative Producer: Noah Cortez
Supervising Producer: Jen Pincus
Executive Design Director: Ishaan Mishra
Production: Eastward Films
Global Marketing Lead: Noah Cortez
Client: TikTok